The Detroit Information has introduced this difficulty to consideration as a result of the Detroit Three automakers all have a protracted historical past of affordability however that is clearly altering as a majority of American consumers want and are keen to pay for dearer crossovers, SUVs, and pickup vehicles. However there could possibly be a major value they might pay within the long-term: shedding the entry-level market to Asian automakers, particularly Hyundai and Kia. However this is the factor: each of these South Korean manufacturers provide sub-$20k SUVs as nicely, particularly the Kia Soul ($17,490) and Hyundai Venue ($17,350). There’s additionally the Nissan Kicks ($18,870) together with a number of different non-SUV subcompacts, together with the Nissan Versa, Hyundai Accent, and Toyota Yaris.
As a result of Detroit, aside from Chevy, not competes on this value bracket, there is a good likelihood the entry-level promote it as soon as dominated will shift to these aforementioned opponents. So did Ford opt-out of the entry-level market?
“We made a strategic determination to exit the small-sedan section,” mentioned Mark LeNeve, Ford’s U.S. vp for advertising, gross sales and repair. We need to be in reasonably priced automobiles. We simply will not be in sedans, however in SUVs the place we’re stronger.