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By Car Brand Experts

  • First Ever Sponsor for Multi-Lane Digital camera View
  • Current the Most Worthwhile Participant, Rookie of the Yr, All-Professional Group awards
  • Host Fan Occasion on the Riot Video games Enviornment on January 27

IRVINE, CA, and LOS ANGELES, CA, January 11, 2024 – Kia America and Riot Video games introduced as we speak a partnership that can deeply combine Kia throughout the League Championship Sequence competitors, digital, and in-person experiences.

The partnership will see Kia built-in into the LCS within the following methods:

  • Kia would be the first-ever sponsor for the multi-lane digital camera view*
  • Kia can even have digital, in-game banners within the prime lane
  • Kia will current the fan-favorite annual LCS MVP award, celebrating the LCS’s best-performing participant. The Kia MVP Award will have a good time extraordinary achievement and a pinnacle second for the best-performing participant on their quest to be iconic.
  • Kia will current the LCS Rookie of the Yr Award, celebrating the very best new participant and potential future star within the LCS
  • Kia will current the Kia LCS All-Professional Group, driving recognition for the very best participant in every place serving to encourage and encourage every skilled  within the LCS to present their finest all through the season.
  • Broadcast integration together with commercial and emblem placement

“Like Kia, esports is experiencing unbelievable development and this partnership with Riot Video games and the League Championship Sequence is rooted in creating genuine and impactful engagements and interactions with gamers and followers,” mentioned Russell Wager, vp, advertising and marketing, Kia America. “As the primary automotive model in esports to accomplice with each the LCS in addition to a number of high-profile groups, Kia is all-in on esports, and we’re excited to affix this vibrant and passionate group.”

“We’re excited to start the brand new 12 months on a vibrant observe by welcoming Kia to the LCS household” mentioned Mark Zimmerman, LCS Commissioner. “Their dedication to enriching the fan expertise extends each out and in of recreation, and I am unable to wait to have a good time with everybody in a number of weeks as we kick off the season.”

*League of Legends is performed on a map composed of a number of paths (lanes) all main towards a collection of goals and the enemies nexus.  As every lane can have constant exercise, we developed the multi-lane digital camera view where-in the viewers can see what’s taking place in every lane concurrently by means of completely different POVs.

Kia America – about us

Headquartered in Irvine, California, Kia America continues to prime automotive high quality surveys. Kia is acknowledged as one of many TIME100 Most Influential Corporations of 2023. Kia serves because the “Official Automotive Companion” of the NBA and provides a variety of gasoline, hybrid, plug-in hybrid and electrical autos bought by means of a community of over 775 sellers within the U.S., together with a number of vehicles and SUVs proudly assembled in America*.

For media info, together with pictures, go to www.kiamedia.comTo obtain customized e mail notifications for press releases the second they’re revealed, subscribe at


* The Sportage (excludes HEV and PHEV fashions), Sorento (excludes HEV and PHEV fashions), and Telluride are assembled in the US from U.S. and globally sourced components.

About League of Legends Esports

League of Legends Esports (LoL Esports) is the quickest rising international sport and the head of aggressive gaming with 9 regional leagues, 93 skilled esport groups, and greater than 860 gamers. Accessible across the globe on 35+ TV and digital channels, it is likely one of the most-watched types of sports activities leisure globally. League of Legends Esports began in 2011 and stays owned and operated by Riot Video games, one of many world’s prime online game builders. Led by Naz Aletaha, World Head of LoL Esports, our mission is to construct a thriving international sports activities ecosystem by specializing in development, engagement, profitability, integrity, and accessibility. From the thrilling regional league competitions that captivate hundreds of thousands of followers throughout the globe to the trophy raise at Worlds, all of it lives inside LoL Esports. For extra info, please go to

Press Launch Data Accuracy Disclaimer

Data posted in press releases on the Kia Media web site was correct on the time of posting however could also be outdated by subsequent releases or different info.

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