Alive and Kicking Fiat 124 Spider Surviving Italian Reports of Its Demise

According to Gazzetta Motori, the Fiat 124 Spider, based on the Mazda Miata, is reportedly ceasing production due to lack of appeal in the “mass market” and minimal sales, with only around 4,000 units sold in Italy over three years, including the high-performance Abarth variant. Nevertheless, a Fiat representative mentioned to The Drive that “Production of the 2020 Fiat 124 Spider, known for its Italian design and enjoyable driving experience, will continue in North America.”

As per GoodCarBadCar, more than 12,000 Fiat 124s have found buyers in the U.S. since its introduction in 2016.

Although rumors of the 124’s discontinuation have circulated earlier this year, especially after its withdrawal from the U.K. market, it’s worth noting that if Fiat did decide to end the 124’s run, those interested in a compact, rear-wheel-drive roadster could opt for its platform mate. Given the enduring popularity of the Mazda MX-5 since its launch in 1989, Mazda would likely retain the model in its lineup. Try to picture the uproar that would follow if it were otherwise.

This scenario echoes a similar situation where recent reports abroad prematurely declared the demise of an FCA sports car, only for the company’s North American division to reaffirm its continuation. Just last month, there were speculations about the discontinuation of the Alfa Romeo 4C Spider, which were promptly debunked by FCA’s U.S. spokesperson.

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