Bugatti Design Chief ‘Frightened’ by the Abundance of Displays Found in Modern Vehicles

Photo of author

By Car Brand Experts

Numerous voices have expressed disdain for the current inclination towards screen-saturated car interiors. The consensus is that it not only looks unappealing but also poses distractions. This sentiment is shared by Achim Anscheidt, the design leader at Bugatti and the mastermind behind the Bugatti Chiron. While he acknowledges the rationale behind the surge of screens, he harbors apprehensions about their future usability.

“The developments in automotive interiors make sense in a way,” Anscheidt revealed in a recent interview. “However, they also evoke unease within me. What will become of these devices and gadgets when the operating systems eventually fail? What will the landscape look like in a decade? Will people still find the iPhone 3 intriguing?”

The antiquity of a user interface becomes apparent through a mere quick glance and interaction. Furthermore, the emergence of dead pixels brings about two unsightly issues—not just in a luxury Bugatti but in any vehicle.

Check out this captivating snapshot of the new Mistral. Observe the reflection of the Veyron in the water. <em><div class=
  • Facebook
  • Twitter
  • Pinterest
  • reddit
  • LinkedIn
  • Tumblr
Bugatti” src=”https://www.thedrive.com/uploads/2022/08/26/06-BUGATTI_Roadster_launch-set.jpg?auto=webp&optimize=high&quality=70&width=1440″ style=”object-fit:cover;object-position:center;position:absolute;inset:0;width:100%;height:100%;max-width:100%”>

Here’s a cool picture of the new Mistral. Note the Veyron reflection in the water. Bugatti

Both the Chiron and its roadster variant, the freshly revealed Bugatti Mistral, feature exceedingly minimalist interiors spotlighting an analog speedometer. This is just one strategy Anscheidt and Bugatti employ to ensure the enduring appeal of their car designs.

“Bugatti [is] … championing a deeper admiration for the analog charm,” Anscheidt elaborated. “Just like our mechanical watches, for instance. I believe there is merit in taking a divergent approach compared to competitors in the automotive sphere. Our primary ethos is that if it resembles something else, it forfeits its identity as a Bugatti. As a designer, it is rewarding to delve into this notion.”

This strategy pays off when dealing with hyper-rare roadsters priced at $5 million, not economy vehicles at $30,000. This enables Anscheidt and the team to craft designs with exclusivity in mind. “The [Mistral] design embodies utter simplicity, and we perpetually pursue the pinnacle of simplicity and neatness in our offerings,” Anscheidt emphasized. “Because I believe that’s what ensures endurance, whether a car is showcased in a collection or graces the lawns of The Quail in three decades. The design may not seem contemporary anymore, but it retains an authentic allure and, hopefully, exudes a timeless elegance. That endurance will withstand the test of time, so to speak.”

Behold the analog speedomter from a Bugatti Chiron Pur Sport. <em><div class=
  • Facebook
  • Twitter
  • Pinterest
  • reddit
  • LinkedIn
  • Tumblr
Kristen Lee” src=”https://www.thedrive.com/uploads/2022/08/26/IMG_1721-scaled.jpg?auto=webp&optimize=high&quality=70&width=1440″ style=”object-fit:cover;object-position:center;position:absolute;inset:0;width:100%;height:100%;max-width:100%”>

The analog speedomter from a Bugatti Chiron Pur Sport. Kristen Lee

Anscheidt’s sentiments hold weight. Upon initially glancing into a Chiron, the austerity of its interior might be somewhat surprising. On a vehicle valued at a hefty $3 million, my initial reaction was one of mild underwhelm. However, I can envision it aging more gracefully than a Mercedes bedecked with the Mercedes-Benz Hyperscreen. It’s an interior that exudes restraint and resilience against whimsical modern trends, a quality that commands respect. Considering how much time I already spend glued to my phone, another screen in my Bugatti is unnecessary.

Have a tip or suggestion? Reach out to me at kristen@thedrive.com

Leave a Comment

Pin It on Pinterest

Share This

Share This

Share this post with your friends!