5 hidden formulas for attracting and retaining Generation Z employees

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By Car Brand Experts

It’s common knowledge that Gen Z is a distinct workforce generation. Nevertheless, a recent online seminar has provided insights on how companies can bridge this gap and accomplish superior employee retention with this digitally fluent demographic.

The online seminar, dubbed “5 Hidden Formulas from leading QSRs to boost Gen Z retention” backed by Workstream and presented by Networld Media Group, delved into crucial observations derived from analyzing successful brands like Chick-fil-A and Culver’s. Professionals examined how these organizations are luring and retaining exceptional young talent.

The presenter for this occasion was Daniel Blaser, a recruitment expert and podcast presenter at Workstream. Blaser has conversed with numerous HR executives in the restaurant sector and has obtained exceptional insights regarding recruitment, retention, and operational practices among hourly employees. Mandy Wolf Detwiler, editor of Pizza Marketplace and QSRweb, moderated the session.

Being born between 1997 and 2012, they have been surrounded by computers and gadgets. Gen Z is on track to outnumber Baby Boomers in the workforce this year. The projected average turnover in the next six months is 48%.

“They have genuinely been raised in a technological era, they prioritize digital interactions, and many in Gen Z might favor digital communication,” Blaser mentioned. This could revolutionize your recruitment and hiring strategies.

The five strategies for engaging and retaining Gen Z comprise:

  • Fostering a culture of respect.
  • Celebrating diversity.
  • Implementing consistent scheduling.
  • Offering a sense of purpose.
  • Adopting technology.

To explore more about these five hidden formulas, tap here to access the entire online seminar.

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